Why are some images impossible to look away from, whilst others fade without ever being seen?
When mysterious Polish woman Agnieszka Iwanowa's tragi-comic death in a gym accident is uploaded to YouTube, the film's final image of her upturned trainers is rehashed by everyone from right wing extremists to a reclusive installation artist who only speaks through his dominatrix PA.
Now Dan Griffiths has to make the image fresh.
Dan's search for the reasons behind the picture's magnetic pull suck him into the worlds of political extremism; BDSM; a haiku-composing graffiti artist; an online community devoted to the dead girl, and its reclusive Japanese schoolboy moderator who has just paid half a million dollars for the diary of a scientist whose work he believes will enable him to bring Agnieszka back from the dead.
And as the search for Agnieszka's secret slowly overtakes the search for his own daughter, missing for ten years, ignored by the media, and now sending him - and the reader - glimpses of messages from what seems like another world, he is confronted by the question - why are some images impossible to look away from, whilst others fade without ever being seen?
A story about a world gone numb, in which pain is the only thing that's real