A middle-aged loser wins the lottery, and uses the funds to become a Mafia-style crime boss... in Newcastle.
Keith's life was going nowhere. Correction: Keith's life was going backwards. After losing everything in a mid-life crisis inspired fall from grace, all he had left was watching his favourite Mafia movies on his aging laptop.
But six matching numbers on a slip of pinkish, shiny paper suddenly gives Keith over four million little friends to say hello to. From then on it's not personal, it's only business as Keith uses his windfall to stop sitting around and watching Mafia movies; he decides to live Mafia movies. Don't call him Keith, call him Don: Godfather of Newcastle.